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Product design can be defined as the idea generation， concept development， testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas， making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager， product manager， industrial designer and design engineer.
The term is sometimes confused with industrial design， which defines the field of a broader spectrum of design activities， such as service design， systems design， interaction design as well as product design. The role of the product designer combines art， science and technology to create tangible three-dimensional goods. This evolving role has been facilitated by digital tools that allow designers to communicate， visualize and analyze ideas in a way that would have taken greater manpower in the past